UX Designer · Tel Aviv · open to remote + relocation

I design products as complete brand worlds.

The system first, then everything that lives inside it. Someone should be able to tell, without being told, exactly whose product they are using.

Selected work

Three case studies · 2026

Brand + e-commerce

SkiffleBox

A surf brand built from scratch: the strategy, a 33-page brand book, and a full online store. One system, from the logo's clearspace to the checkout button.

Solo Brand + Product Design
SkiffleBox — surf brand homepage hero
Product / UX concept

Waddle

A dating app that swaps hours of swiping for live, virtual speed dating. I led the concept, the flows, and most of the design on a team.

Team · Led design UX + UI
Coming soonWaddle — choose Dating or Event Mode screen
E-commerce + design system

LennyGuitarShop

An online guitar shop, taken from grey-box wireframes to finished screens and a documented design system. The name comes from Stevie Ray Vaughan's guitar.

Solo UX / UI
Coming soonLennyGuitarShop — homepage hero

My approach

I build the world first: the brand, the type, the color, the components. Screens come after, and by then they already know where they belong. It costs more time at the start and saves it everywhere else, and it's why a two-week project can end up feeling like a real product.

Good design builds trust.

Systems beat one-off screens.

Don't design in a vacuum.

Done > perfect.

Also: graphic design

One featured piece

placeholder: Ramen Amen artworkRamen Amen

Ramen Amen

A graphic design piece. The real artwork goes here once Ben sends the file; this tile is a stand-in.

Let's build something with a point of view.

Ben Grad · UX Designer Tel Aviv · American citizen · open to remote or relocation